Mix, Match, Repeat: Honaida’s Styling Playground

An intimate look at stylist Honaida’s journey from childhood closet experiments with her sisters to building a fearless, story-driven approach to fashion, blending memory, play, and creativity into every look she creates.

FASHION

Adham El Deeb

10/11/20252 min read

Growing Up in a House Full of Style

Some people just get style. Honaida grew up with two sisters, each with a distinct look, and their shared closets became a fashion playground. “I loved taking something that wasn’t me at all and figuring out how to make it my own,” she remembers. That early freedom to mix and match shaped the way she approaches clothes today, playful, fearless and never stuck to one lane.

Turning Play Into a Career

What began as childhood dress-up turned into a serious craft. Styling for Honaida starts long before the shoot. “Besides the moodboards and fittings, I always spend time being my own test subject,” she explains. She experiments alone, tries endless combinations, photographs them, and studies what works. “It is like my own little one-person show. By the time the shoot comes, I already have ideas I trust.”

Finding Inspiration in the Past

Her home was more than a place to grow up; it was a hidden archive. “My mom never threw clothes away. Our house was like a little archive,” Honaida says. Digging through forgotten pieces taught her that fashion is not only about trends. Clothes carry history and personality. That is what makes them exciting.” This idea of blending memory with modern style still runs through her work.

Dreaming Forward

Honaida dreams of collaborating with Simone Rocha. They mix things that should not work together but somehow make them beautiful. That makes fashion fun.”

To young creatives she keeps her advice simple. “Experiment, stay curious, do your research and do not overthink it. If you have a vision, you can make it happen.”

One early turning point was a shoot for Nebet. “I had no assistants, no clothes to pull, just what I could discover and create. It forced me to trust my instincts.” Another milestone came while working with photographer Osama Attar. “The energy on that set was incredible. When people are supportive and having fun, creativity just flows.”